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Marketing Strategy and Growth

Turn marketing activity into an operating plan

Marketing becomes difficult to manage when objectives, audiences, channels and ownership are unclear. I help leadership teams diagnose the current system, choose realistic priorities and translate strategy into an actionable roadmap.

Discuss a Strategic Engagement

Scope

What this work can cover

  • Business and marketing objective alignment
  • Market, competitor and audience analysis
  • Positioning, offers and customer journey review
  • Channel roles, budget direction and ninety day planning
  • Team structure, vendor responsibilities and delivery governance
  • Marketing dashboards, reporting and leadership reviews
  • Agency operating models, service packages and process documentation

Experience

Relevant experience

My leadership experience includes responsibility for agency strategy and P&L, formalising service packages and delivery playbooks, directing multi channel marketing, managing vendors, hiring and mentoring teams, and presenting data driven recommendations to senior management.

Typical deliverables

What you receive

Current state diagnostic

Priority and risk map

Ninety day growth roadmap

Channel and budget plan

Measurement framework

Team roles and review cadence

If the direction is unclear, more activity usually creates more noise. Start by identifying the decisions marketing needs to support.

Discuss a Strategic Engagement