About Geetha

A career built by learning the work, leading the work and improving the system behind it.

I began with WordPress development, blogging and financial content in 2014. Over the following decade, I moved through SEO, social media, training, international client delivery, product campaigns, marketing management and agency leadership. Each role expanded my view of marketing from individual channels to the business system that connects positioning, people, processes, technology and revenue.

Career story

From hands on digital work to organisational leadership

My early years in WordPress, blogging and SEO taught me how content, search intent and website structure work together. Consulting and training roles strengthened my ability to explain complex ideas, guide teams and turn knowledge into repeatable practice.

At 361 Degree Minds and TN Apex Skill Development Center, I worked across EdTech and BFSI campaigns, vendor relationships, CRM, team leadership and digital product launches. At Apollo Simulation Centre, I combined digital and offline marketing, competitor research, website redesign, SEO and campaign optimisation. The website and SEO programme generated more than 250 qualified leads, while optimised campaigns delivered a reported ₹10 lakh ROI.

As CEO of DT7 Agency, I held responsibility for strategy, client acquisition, service delivery, team operations and P&L. I formalised service packages, pricing, delivery playbooks, reporting and quality standards. That experience reinforced a belief I now bring to DGITGROW: marketing improves when strategy, accountability and execution operate as one system.

Leadership approach

How I lead

Start with the business objective and define the role marketing must play
Translate strategy into owners, workflows, measures and review rhythms
Use data to improve decisions without treating dashboards as a substitute for judgement
Build teams through clear expectations, documented processes and constructive feedback
Communicate early when constraints, delays or weak assumptions threaten results

Career timeline

Roles and responsibilities, 2014 to 2026

2025 – 2026Chief Executive OfficerDT7 Agency
2024 – 2025Marketing ManagerApollo Simulation Centre
2022 – 2023Product and Campaign HeadTN Apex Skill Development Center (BFSI)
2021 – 2022Head of Digital Marketing361 Degree Minds Consulting
2020 – 2021Digital Marketing ManagerZaigo Infotech
2019 – 2020Senior TrainerDigital Academy 360
2019Digital Marketing ConsultantSky Smart Interiors
2017 – 2018Digital Marketing ExecutiveTownBus India
2014 – 2016Junior WordPress Developer, Blogger and Content WriterLoansdealz

Education

Education and professional learning

PG Certificate in Digital Marketing and Growth, IIM Visakhapatnam
Master Diploma in Digital Marketing, Web D School
Bachelor of Education, University of Madras
PG Diploma in Naturopathy and Yogic Sciences, Madras Christian College
PG Diploma in Medical Lab Technology, Auxilium College, Vellore
Advanced digital marketing, Google Ads, HubSpot content marketing, keyword research and MOZ SEO learning

Beyond the professional profile

Discipline, devotion and continuous learning

Spirituality, yoga and learning are central to how I understand discipline and decision making. My devotion to Sri Ramana Maharishi and practice of self enquiry offer a quieter counterpoint to the speed of digital work. I keep the professional and spiritual sections distinct on this site, while allowing both to reflect the same commitment to clarity, responsibility and continuous learning.