SEO, AEO and AI Search

Build visibility where people and AI systems look for answers

Search visibility now extends beyond a list of blue links. Organisations need sound technical foundations, clear entities, useful answers, credible evidence and content that can be understood across search engines and AI discovery tools.

Scope

Core work areas

Technical and on page SEO assessment
Search intent and topic architecture
Local SEO and Google Business Profile direction
Answer engine optimisation and structured content
Schema and entity signals
Content briefs, internal linking and authority development
Google Search Console and performance reporting

Experience

Experience evidence

At Apollo Simulation Centre, I led a website redesign and strategic SEO implementation that generated more than 250 qualified leads. Earlier roles in financial services content, WordPress and SEO created the technical and editorial foundation for this work.

Build visibility where people and AI systems look for answers

Core work areas

Experience evidence

Good search work helps the right audience find a useful answer and take the next sensible step.