Performance Marketing

Paid media should create qualified opportunities, not impressive looking vanity metrics

Campaign performance depends on more than targeting and bids. The offer, creative, landing experience, qualification process, response time and sales feedback all influence the commercial result. I review paid acquisition as one connected funnel.

Scope

Core work areas

Campaign and account audits
Audience, geography and placement strategy
Offer and creative testing plans
Landing page and lead form optimisation
Lead quality feedback loops
Pixel, conversion API and event measurement direction
Cost per lead, cost per acquisition and return reporting

Experience

Experience evidence

At Apollo Simulation Centre, optimised marketing campaigns delivered a reported ₹10 lakh ROI. Across leadership roles, I have planned and reviewed campaigns in education, healthcare, BFSI and professional services, connecting campaign decisions with website, CRM and follow up requirements.

Paid media should create qualified opportunities, not impressive looking vanity metrics

Core work areas

Experience evidence

Measure what reaches the sales conversation, not only what reaches the ad dashboard.