Case Study
Apollo Simulation Centre Case Study
Website redesign, strategic SEO and integrated marketing leadership that generated more than 250 qualified leads and a reported ₹10 lakh campaign ROI.
Context
Apollo Simulation Centre required stronger brand visibility, qualified lead generation and clearer marketing direction across digital and offline channels.
Geetha's role
As Marketing Manager from January 2024 to May 2025, Geetha developed marketing strategy, monitored competitors and industry trends, led the website redesign and guided SEO and campaign optimisation.
Approach
How the work was done
- Connected website redesign decisions with search visibility and lead generation goals
- Used competitor and industry analysis to inform marketing priorities
- Implemented strategic SEO across the redesigned website
- Optimised campaigns and reported results to senior management
- Used marketing activity to support CSR funding lead generation
Published outcomes
Results
- More than 250 qualified leads generated through the website redesign and strategic SEO implementation
- ₹10 lakh reported ROI from optimised marketing campaigns
- Significant CSR funding leads secured through strategic marketing initiatives
Outcomes are published as reported in Geetha’s professional record. Evidence screenshots and dated captions will be added once client approval is confirmed.