Case Study
DailyGong Case Study
Digital launch, campaign strategy and six member team leadership for DailyGong in the BFSI sector.
Context
DailyGong required a coordinated digital presence, website launch and targeted campaigns for an audience interested in BFSI and market information.
Geetha's role
As Product and Campaign Head at TN Apex Skill Development Center and Lead Implementation Partner for DailyGong by MSEFSL, Geetha managed the digital presence and oversaw the launch of dailygong.in.
Approach
How the work was done
- Directed the launch of dailygong.in
- Planned SEO, SEM and social media activity
- Led a six member team against defined KPIs
- Managed campaign execution and digital performance review
Published outcomes
Results
- Successful launch of the DailyGong digital presence
- Substantial campaign interest and stronger BFSI brand awareness
- Six member team led against digital performance KPIs
Outcomes are published as reported in Geetha’s professional record. Evidence screenshots and dated captions will be added once client approval is confirmed.