Case Study
361 Degree Minds Case Study
EdTech marketing leadership, vendor management and targeted campaigns that increased leads by thirty percent.
Context
The EdTech business needed stronger lead generation, coordinated vendors, CRM support and cross channel campaign delivery.
Geetha's role
As Head of Digital Marketing from April 2021 to August 2022, Geetha led digital initiatives spanning vendor partnerships, CRM optimisation, team management and multi channel delivery.
Approach
How the work was done
- Managed strategic vendor relationships around lead generation and campaign delivery
- Connected campaign activity with CRM and team workflows
- Directed cross channel initiatives to improve brand visibility and website traffic
- Aligned team delivery with revenue targets
Published outcomes
Results
- Thirty percent increase in EdTech leads through strategic vendor management and targeted marketing
- Revenue targets exceeded through team management and cross channel campaign execution
- Improved brand visibility and website traffic
Outcomes are published as reported in Geetha’s professional record. Evidence screenshots and dated captions will be added once client approval is confirmed.